Our Story

Our Story

Our story started based on a study by Dr. Masaru Emoto's water crystal experiments where he claimed that positive words and affirmations create symmetrical, beautiful ice crystals, while negative words form chaotic, distorted patterns.

Method: Water samples in glass containers were labeled with typed or spoken words, exposed to music, or directed with prayer/intentions, then flash-frozen to examine the resulting ice crystals under a dark-field microscope.

Positive vs. Negative Findings

  • Positive Stimuli: Words and phrases like "love and gratitude," "thank you," "peace," and classical music (such as Bach or Mozart) reportedly produced intricate, hexagonal, snowflake-like symmetrical geometric shapes.
  • Negative Stimuli: Words like "hate," "evil," "you fool," or aggressive heavy metal music supposedly yielded fragmented, discolored, asymmetrical, and chaotic ice formations.

What if the words you see every day could become the words you believe about yourself?

For our founder Franz, that’s at the heart of 888 Water.
He believes there’s a message on every bottle that someone might need to hear at that moment — a message of abundance, happiness, success or gratitude that reminds you of what you want to focus on and manifest.
The idea is simple: the more we hear and surround ourselves with positive words, the more likely we are to believe them and make space for them in our lives.

And perhaps most importantly, 888 is about self-love. We spend so much time comparing ourselves to other people, when the only race we’re really running is with ourselves.
So when you pick up an 888, pause for a moment, read the words, and let the message sink in.

Our Water

This water is one of the few natural mineral waters to have been fully compliant with SABS 1657 standard. This premium drinking water in its natural state has been found to have an ideal mineral composition which means that no chemicals are added and nothing is taken out of the water as with a purification process. Our Mineral water is conveniently bottled in 500ml, and is supplied by the case.

  • Naturally Mineral-Rich: Contains naturally occurring
    magnesium, which helps support muscle recovery, sleep quality, bone
    strength, and hydration.
  • No Additives: Bottled in its natural state, meaning nothing is artificially added and nothing is stripped away.
  • Product Range: Available in both Still and Sparkling variants. 

Mineral Rich: TDS 258 mg/L
Naturally Alkaline: Ph 8.2 TDS 258 mg/L

Sourced from a protected underground source in Muldersdrift, Gauteng

Typical mineral composition at source

Calcium 3

Magnesium 64

Sodium2

Potassium 1

Chloride 15

Sulphate<5

Alkalinity 235

Nitrate 1, 4

Fluoride <1, 2

TDS 258

pH 8,2 (slightly alkaline)